The One Millionth Land Rover Discovery

Land Rover celebrated the production of the one millionth Discovery yesterday, calling in a group of renowned explorers who have all used the vehicle in their past adventures.

Ray Mears with the one millionth Land Rover Discovery

Ray Mears, Bear Grylls, Sir Ranulph Fiennes, Monty Halls and Ben Saunders were all present at the launch, toasting the iconic off-roader before it embarked on an epic 8,000 mile fund-raising expedition to China.

The one millionth Land Rover Discovery

Dubbed the Journey of Discovery, the 4×4 will form part of a three-vehicle convoy travelling through more than a dozen countries across Europe and Central Asia. The expedition aims to raise £1 million for the International Federation of the Red Cross and Red Crescent Societies (IFRC), in what Land Rover says is its most ambitious fundraising project ever.


1,000,000th Discovery - Donate Here

The fund-raising challenge follows in the tyre tracks of The First Overland Expedition of 1955, in which a team in Series 1 Land Rovers set out from Birmingham to Beijing:


5 thoughts on “The One Millionth Land Rover Discovery

  1. Mark Beabey

    All very nice to read of the accolades heaped on the Disco, but as we all know the actual Land Rover of choice for all these famous outdoor achievers (and the thousands of other less well known individuals) is the true icon ……. the Defender, and there have been far more than 1 million of these vehicles assembled and shipped all over the world by the very nice people at Lode Lane!


  2. David Thompson

    Bear looks kind of like Ray’s pet monkey up there! 🙂 Just kidding…don’t want to start people back down that rabbit hole again!! LOL



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