Ray Mears Featured in Carlsberg’s Euro 2012 ‘Fan Academy’ Advert

The eagle-eyed among you may have already spotted Ray Mears popping up in the latest Carlsberg TV advert, known as ‘The Fan Academy‘. Made in preparation for this year’s UEFA Euro 2012, the light-hearted commercial features a bevy of English stars – including Sir Bobby Charlton, Peter Shilton, Brian Blessed and Linford Christie – as they help train 300 England fans to be the best supporters they can be:

Appearing at 0:56, Ray Mears is on hand (complete with 5.11 garb), preparing the fans for the worst the English weather can throw at them on the terraces:

Ray Mears - Carlsberg Fan Academy Advert

Ray prepares the fans for an 'English Summer'

Darren Morris, Brand Controller at Carlsberg, said:

“As England fans ourselves, we know how important supporters are to the England team during a major tournament and we wanted to acknowledge the unique characteristics that make England fans amongst the best in the world – such as commitment, loyalty and passion.”

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